By: Nicole Nelson

Top 4 Reasons You Can't Find a Hire


Your job description has gone out to candidates and the calls are coming in.

But you still can’t find a hire!

Why is it not happening for you? With years of recruitment experience under our belts, we know these four things affect the results most.

1. You Are Not Pitching the Job Strategically

You have an eager candidate on the phone calling you about your job opportunity. This is the moment for you to inspire real interest in your opportunity.

If you are immediately stating something like “This is commission only and you need a car,” it is almost like telling them why NOT to consider the job.

In contrast, greeting them kindly and starting with an opener like “Where are you calling from today?” is a better way to start. Build rapport and show interest.

Then talk about the better aspects of your business, the opportunity, and potential earnings. Frame the whole opportunity and generate some appeal for the candidate. Remember—they are making a big life decision by accepting a job opportunity. In short, make it something worth considering.

If it is commission only or door to door, the job is a harder sell. Being that they will not start with financial security, try explaining to them how you set them up for success. In addition, explain anything else that may help them feel better about the opportunity.

Again- keep the conversation friendly, interested, and honest. Make sure you have time for the calls so you can give your undivided attention.

2. You Are Requiring Too Many Specific Skills

If you have a good sales process set up, you thankfully do not need to require much industry experience. In fact, hiring someone with extensive experience in your industry may get in the way of their ability to adapt to your own process.

Asking the wrong questions to start the phone call will greatly affect results. For instance, it is not recommended  you start by asking about specific experience in your industry. Instead, ask them to tell them about themselves and why they are interested. Give them an opportunity to sell their skills to you.

Look for transferrable skills, a solid work history, and a positive attitude. Open up the possibility to great candidates willing to try your opportunity. Some extra training is worth the time if you find a valuable MVP eager to work for your company.

Just in numbers, by reducing specific industry-related requirements, you are increasing the chance of finding a good hire.

3. You Are Not Competitive in Your Industry

Almost everyone is working a job to survive—pay bills, support a family, and have a little extra. More and more, companies are paying extra to retain and attract quality employees. For sales, this means a base salary and benefits. Are you offering a competitive salary and opportunity for new hires?

Check out your competitors and make sure to be a force to contend with in your industry.

Currently, in a good economy, it is a candidate’s market and they are far more able to shop for the best opportunity. In light of this, it is very important to consider the appeal of your offer.

We can’t say enough for sales organizations how much a base salary will help. Not only in attracting recruits but in retaining them as well.

4. You Are Lacking Organization or Professionalism

Is your website professional? Do you seem ready for candidate phone calls? Do you have a carefully created job description? Are you asking professionally oriented questions? All of these things greatly matter in making a first impression. Candidates are likely to look at your website before calling. You are probably not their only prospect so act accordingly! Compete for the best candidates wholeheartedly making sure to seem like a legitimate option.

Take recruitment as a vital part of your business. Prepare and treat the whole process with professionalism and care.

Happy Hiring!