Commission Only Jobs: 5 Tips on How to Sell Your Job to Candidates
- Commission and Door to Door Sales, Must Read
- Commission and Door to Door Sales, Must Read
It is hiring season once again for your commission only jobs – this may feel exhilarating, but it can also be anxiety-inducing.
Attracting premier talent to your own business can take a lot of work. Still, the good news is you’ve already recognized the most important fact: that hiring commission-only sales candidates are an important sale in and of itself.
In gritty, honest terms, you’re telling candidates, “Hey, I’d like you to come work for me, but I can’t guarantee you’ll make any money.”
This is why most commission-only sales reps have to be “sold” because it is a worthwhile choice. Depending on the sales structure, most commission opportunities only offer to pay as much as their salespeople accomplish.
Knowing this information, many candidates back away from the idea. So how does a hiring manager counter their concerns?
Over time, I’ve learned to apply sales methods to the hiring process. Here are five important tips to help you sell your commission-only sales jobs successfully.
Reframe your hiring approach so that finding the ideal commission-only sales candidate is a numbers game. The conversion rate in this business can be brutal – you may find that after arranging 10 interviews, only three show up, and out of those, you are left with one qualified candidate.
In a way, it’s healthier to lower expectations. Most hiring managers try as hard as they can, even cutting against the grain, to reach good commission-only sales candidates, and are left both discouraged and disappointed.
The best starting point when selling a job opportunity is to plan on hiring more than one person. When the opportunity is commission only, plan on hiring as many as you can handle.
Keep as many good workers as possible and be willing to make necessary cuts if they don’t meet sales targets.
Even when limited to one opening, hiring at least two workers is a healthy way to inspire competition within your company. In due time, within a month, it will become apparent that one commission-only sales candidate is better than the other(s).
But together, they may be productive enough to justify retaining both in a permanent commission-only sales job.
To some, this can be overzealous and unappealing, but once the competitive nature kicks in and begins to drive results, owners quickly realize the favors of a multi-hire process.
The goal is for candidates to covet your commission-only sales job opportunity. There is no better way to sell a commission-only sales job to a candidate than to have them perform side-by-side on the battlegrounds!
As the founder of Time to Hire, I connect hiring companies with candidates, but some report back, often during their initial run, that they couldn’t land the ideal candidate for commission-only sales jobs.
Or worse, they couldn’t even get candidates to show up for the interviews.
My employees and I explain this problem to clients as normal because one of the most trying aspects of selling a job opportunity is that you may fail.
Sometimes there won’t be a clear, definitive answer as to why. Success is knowing how to bounce back by continuing to refine your process of selling the job opportunity until you develop some proven methods.
When selling a job to a candidate, keep in mind that the pitch, who is conducting the interviews, whether your interview is over the phone vs. in-person, and what questions you ask will all play into a candidate’s psychology of whether they accept you, your company, and the job opportunity.
The impression you give to candidates is comparable to how people feel about restaurants—it could be bad service, food, or otherwise. Still, once the customer’s good faith is lost, the likelihood they will return depreciates considerably.
Therein lies the Catch-22 of selling a job to a candidate: failure is more likely due to the many factors in the success and the inherent unpredictability.
Some of the most common feedback I receive from hiring businesses is, “we’ll just have to be better prepared next time.”
Failure is an integral part of the process. How else can you expect to better yourself in a competitive market than getting knocked down a few times?
It’s a nuanced skill learned by trial and error to convince a dynamic individual to work for you in light of all the other opportunities available to them.
Like a good sales process, when you sell commission jobs to candidates, you must be flexible, adaptable, open-minded, and willing to lay it on the line with ambitious hiring techniques.
Doing this, you may find a few gems that will staple your company’s hiring process for years to come.
An attractive business has a support system in place. In other words, they have employees who proficiently guide new hires through their early tribulations.
This starts up-front when selling the job to the candidate. It’s pivotal during these initial exchanges to paint a commission-only job with honesty and sincerity.
Let them know how intensive the calls, networking, and groundwork will be with little initial compensation.
This embeds trust in your employees and preemptively defends you from the “I’m working too hard without enough money” conversations.
An effective model to establish trust works through management. Management should have a stake in the performance of their employees and be incentivized to groom new hires, positioning them for success.
Common practices include daily training exercises for informing about the product or service, how to sell it, tips and tricks, the approach, and a general array of topics to cycle through with each new stream of employees.
This keeps everyone in the organization sharp on the business, including management.
Another tactic that builds a strong support system is to organize new hires with people on a similar career arc.
Utilize proven employees to lead new hires into the waters by mirroring cold calls, walking through different strategies and approaches, and having them train and learn together.
This stabilizes confidence levels throughout the early times and gives new hires a tangible vision of their prospects with the company.
Take this approach one step further—arrange ‘rah-rah’ meetings to get together and celebrate small and large victories throughout the company.
Anyone in a sales rut knows the feeling of despair, but once you get a sale or two behind you and suddenly have a room full of people clapping for your success, your confidence rises.
Even if employees sense it’s all a mirage, positive reinforcement has numerous advantages for your business.
I advise my clients that it’s alright to interview on the phone at first but to maximize that time to gain a commitment to an in-person interview.
There are too many factors outside of a hiring manager’s control when interviewing over the phone: missed calls, easy cancellations, and candidates feeling less of a connection to you and your company than they would speak to you in person.
To prepare, you must first know your goals for the interview. Try starting with one simple objective: to get the candidate to commit to an in-person interview.
It’s a logical first goal because it’s the necessary next step to a successful hire and landing top talent. Over the phone can be effective to drive interest but keep pitches high-level.
Use the time to schedule getting the candidate in your office to sell them the job in person.
The person taking calls from candidates needs to have most of the answers or at least be able to improvise well enough to sell the main points when questioned about the job.
Remember that you’re approaching the hire as a sale, and just like any sale, if the salesman spends time talking about things that the customer didn’t ask about, it is less likely to have a positive result.
Candidates are in a delicate spot when looking for a new job; they’re as hopeful as they are skeptical. One useful tactic to consider is “negative reverse sales.”
This method promotes that the worth increases to the listener by making something hard to achieve.
Try implementing selling points that challenge the candidate. For instance, you could say:
“I don’t know if you realize, but this job can include working 50 hours a week for two years and making nothing, but we have guys who stuck to it and now pull half a million per year. But you must have the motivation.”
This method for selling commission-only jobs to a candidate can be beneficial in two ways:
Both encourage them to interview in person for commission-only jobs.
Throughout the process, you’ll be asked questions from candidates that may be precarious to your position. You never want to lie, but it’s sometimes wise not to divulge all the information.
Find ways, as the interviewer, to reinforce positive aspects of your company. Do this without sounding repetitive and to regain control of the conversation.
It’s hard to do, really hard to do! Then again, so are sales, and the hard-earned results are why we stay in the game.