Get Feedback to Improve Door to Door Sales

- Commission and Door to Door Sales
- Commission and Door to Door Sales
Door to door sales are one of the toughest sales jobs out there. It’s a thankless task, knocking on doors day after day, only to have them closed in your face. If you want to improve door to door sales, you need to find ways to improve the process. The easiest way of doing that is to ask the people on the front line—your sales reps.
These tips don’t just apply to your business as a whole. You can also use the technique to focus on very specific areas where changes will make the biggest impact.
In this article, we’ll explore the type of questions you can ask your door to door salespeople, and what you can do with the feedback. The aim is to create an effective door to door sales training process to make life easier for you and your sales reps and to get you more sales.
As you’ve read, the best way to get feedback is to ask the right questions in a structured way, whether that’s through an online survey, a one to one interview, or a group discussion.
First, try limiting the number of feedback questions you ask to around seven. This is the right length for average attention spans. Ask fewer than this, and you might not get all the data you need. Ask more than this and people are less likely to complete the survey.
You might want to focus your questions around specific areas of your door to door sales, or pick and mix to get a general overview. Here are a selection of questions you can choose from.
If you think there’s a particular area of weakness in your canvassing sales, you might want to focus all your questions around that. Otherwise, pick the seven most interesting questions you think will give you most insight into the sales process.
Of course these are just examples of questions you can ask your canvassing sales reps, but they provide a good starting point.
Once you’ve had responses back from your survey, you’ll want to find any common themes running through them. The common themes will be your first place to focus change. After that, read through each survey response, one by one, and make a note of responses you’re surprised by, or where fixes could be fairly easy. Once you’ve done that, create actions that will make improvements to the training process. Pay particular attention to common themes, surprises, and “quick tips.” Taken together, these will give you the best return on the time and money you spend fixing the sales process.
It’s vital you turn feedback into action. That’s the purpose of this exercise, and it shows your sales people you take their concerns seriously. This will help them feel more engaged.
Finally, get a project in place to make the changes. Let your sales reps know what you’ve learned and what you’re doing to fix it. Give regular updates on progress and establish measures so you can see the impact you’re having.
Once you’ve made the changes, you should see your sales increasing — You’ll have happier sales reps and higher profits.
We recommend carrying out surveys like this on a yearly basis. This is all about continual improvement, and you’ll see things keep getting better the more attention you pay to them.