Your Website is the new Storefront
The year is 1993. Meet John. John owns a small Merchant Services company near Hartford Connecticut. Since the Time To Hire service hasn’t been invented yet, John uses the local newspaper to look for commission-based sales people.
John gets quite a few calls and is able to set up quite a few meetings; however, he can’t seem to find anyone who wants to come back for a second meeting. Concerned, John pores over every aspect of his process. John is offering a small draw against commission of $500 per week, medical benefits, a retirement plan and even paid training – much, much more than most companies. What could be the issue?
John’s assistant gingerly offers an explanation. “The office could use a touch of paint, and possibly a new sign.” John hadn’t considered the condition of the office up until this point. He’s done everything himself in terms of the decor. The office is in a professional building, however John used the local “Quick Sign” company, and it really looks like he got what he paid for. Instead of a steel, professionally designed sign, he chose a vinyl one which is now covered by a thick coat of mildew. The office conference room where John meets new recruits is devoid of any character. The conference table was purchased second hand and the chairs are cheap and falling apart. There’s no art on the walls or potted plants. Just an old dry erase board and a lectern.
In today’s world, your website is the new store front. It’s the first thing that candidates come across when they learn about your company. It’s important to understand that sales reps are constantly filtering information in the same way you do. After posting their resumes, job seekers can see ten or more emails every day, many of which are some kind of scam or multi-level marketing. An easy way for candidates to spot a scam is to check out the quality of the employers website. In addition to filtering out scams, sales professionals don’t want to waste their time with unprofessional companies. A quick glance at a website is always the first step in this process.
Does your virtual store front need a face? Have you asked your friends and business associates what they really think of your site? Have you ever had a professional give you their opinion of the site? It might be good idea to get some feedback on your site before embarking upon any marketing program, including a recruiting campaign with Time To Hire.
When you’ve finally come to the realization that your website stinks, what do you do now?
What would you pay for a new physical sign at your business? Probably several thousand dollars. The answer is going to be slightly different depending on your budget. I recommend spending as much as you can afford and then some.
If you’re on a budget, here are some services that can help:
99designs.com: You set the price, and designers around the world offer basic designs for logo or web design work. You chose the winner, who then goes on to finish your project. Prices for logos range from $50-1000 and $500-$3500+ for websites.
bmobilized.com: Will (mostly) automatically convert your existing site into a mobile site for only $9 per month. Bmobilized is only as good as your current site, however.
The more money you can throw at the project, the better your results will typically be. A better looking, well thought out website will yield many more conversions (e.g., leads, interested candidates). High end design doesn’t come cheap. A professionally designed website that may include branding, logo, animation and web forms can cost you from $5,000 to $20,000 or more.
What is your current website costing you in lost sales or quality hires?