In this blog post, I’m going to give you some general tips on exactly what you might say to door to door sales reps, in-home home improvement sales reps, or really any other type of high turnover commission-based salesperson that may call you as a result of our efforts.
If you’re looking to find sales reps for a straight 100% commission-only position, if you’re new to hiring sales people on straight commission, or if this isn’t something you do on a regular basis, you could probably benefit from reading this document.
Please understand that using our service does not guarantee that you’ll hire someone, especially if you’re hiring for door to door sales or insurance sales. Our most experienced clients who use us on a weekly basis to hire commission-only sales people will say that they often strike out about once a month. Your success will depend on a number of things, including the quality of your opportunity, your geographic location and your recruiting experience level. Like any type of sales, hiring sales people on commission is a numbers game!
KNOW YOUR OBJECTIVE
It important to realize that in this scenario the sales candidate is the prospect and the interview is the sale. The interview is important because you’ll have a much easier time bringing that candidate on board if you are face to face with them, at your office. To that end, you should always be closing for the interview. Each call should last about two minutes and no longer than three.
Be nice and polite, but also firm and confident. Never lose your cool when talking to a potential candidate, as they could one day become your customer. Keep in mind that in addition to recruiting for you we are advertising your business to hundreds of people.
Here are some specific response examples during a call:
Candidate: “Hi, I was calling about the position.”
Response A: “Hi, is this John Smith? (You used the Caller ID to look up the identify of the caller.) Yes, I contacted you regarding some of the outside sales opportunities we have here in the Memphis area. If that’s of interest to you, I’d like you to come in and talk about the position and see if it’s a good fit for us both. Are you available tomorrow afternoon?”
Response B: “Yes! If you’re interested in a sales position we could bring you in some time later this week. We’ll tell you more about the position and learn a little bit more about you and see if it’s a good fit for both of us. How does either tomorrow morning or Thursday afternoon look to you?
Response C: “Yes. I was reaching out to you regarding a sales position. I came across your resume online and wanted to see if you’d be interested in an outside sales position. I’m looking for someone who has the passion and motivation to learn our business and hit the ground running. How does your schedule look like later this week?
USE AN ASSISTANT
One effective approach is to use an assistant to handle the candidate calls for you. The assistant doesn’t know the details of the opportunity and their only task is to schedule the interview with the prospect.
Candidate: “Hi, I’m calling for John Smith please.”
Response A: “Hello, this is his assistant, Jane. Did you schedule to meet up with him yet? No? Well I can schedule you in for an interview right now if you like?”
Response B: “He’s actually occupied with another candidate right now, and he’s asked me to help you if you’re calling about the sales position. We have a number of sales opportunities now in the Memphis area. I can schedule a meeting with John for tomorrow if you like? ”
Response C: “John is away at the moment, but I can help you.” Candidate: “What does the job pay?” Assistant: “I don’t have access to those numbers, but John will give you the full run down when you speak with him. Are you available tomorrow to meet with John?”
In response A, you’re simply assuming the sale and just asking for the interview. The candidate may think they’ve really lucked out by reaching John’s assistant!
MORE RESPONSE EXAMPLES
Candidate: “I just got a call from this number.” or “Did you call me?”
Response: “Yes, I was trying to reach you about an outside sales opportunity here in Memphis and I’m conducting interviews this week to have people come in and learn more about the position. Are you available this Wednesday to come in?
Response B: “We were reaching out to you regarding some career opportunities here in the Memphis area. Is that something you’d be interested in?
Candidate: “I sent you my resume, can I learn a bit more about the position before we meet?”
Response A (if you have their resume): ”Mark, I see that you have experience in mortgage banking and insurance – so, some great sales experience here. We are looking for someone with the motivation to learn our process from the ground up, with the opportunity to make six figures offering our services to homeowners in the Memphis area. Is that something you’d be interested in?”
Response B (no current sales experience): “Mark, this is an outside sales position, however we offer paid training for the right individual. Are you open to a career change?”
Response C (no resume): “Mark, we offer a fantastic opportunity for the right person. Our average reps make $35-60K a year, but we have a number of people making 6 figures. We offer benefits after 90 days and paid training. Does Friday work for you?”
Candidate: “What exactly does the job entail?”
Response: “You’ll be meeting with homeowners to discuss our services and helping them achieve their goals. What’s your schedule like later this week?”
Response: “Mark, this is an outside sales opportunity, offering our services to homeowners. It would be easier to go over everything once you’re here. Can you come in tomorrow afternoon?”
Response C: “Mark, we have a number of opportunities available and it would be easier to discuss if you came in. How does late tomorrow afternoon work for you?”
Candidate: “I’m currently working as a manager at Lowes and I’m not sure this is the right opportunity for me.”
Response: “Have you considered a career change? I’m sure you have to put in a lot of hours in that position. This job may be difficult at first but once you get rolling you may find there is a lot more flexibility and the pay is better. Can you swing by tomorrow morning to discuss it in more detail?”
Candidate: “Is this a Door to Door sales position?”
Response: “Essentially yes. You’ll be meeting with homeowners to discuss our services. We’ve got a great paid training program and will support you the entire way. Can you come in Thursday to discuss it in more detail?”
Candidate: “What is the pay?”
Response A: “We usually get in to that in detail during the interview, do you have time later this week?”
Response B: “Pay is 100% commission, however we offer a paid training program during your first month of $400 per week. After that you’ll make a straight 20% on our services. Average reps make between $700-1200 per week. If you’re good you can make 6 figures at this opportunity.”
FINAL NOTES TO KEEP IN MIND
- Offer more than one position during the call, such as the possibility for management. It helps if the candidate thinks there may be multiple opportunities to discuss.
- During the call, provide no more information than is necessary to complete your objective (set the appointment!)
- Use basic sales techniques such as the Alternative Close and Assume the Sale
- Always close for the interview
- If you can pay your reps a small weekly base pay ($300-$500), you will have a lot more success. We will be writing an article about compensation very soon.
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